Why Here
Geography is part of the product, not the backdrop.
i.
A real studio
There is a working studio in Jaffna, and every card is built inside it by hand. Two to three specialists collaborate on each one, so no single person makes a card alone.
ii.
Skilled work for women
The artisan team is all women, paid above the average craft wage in Sri Lanka. Every order is steady, skilled work in a city that is rebuilding its economy. That is the part of the price that does not show up in the photo.
iii.
Time that is not rushed
A single card averages about two hours of hand work. That time is the reason the surface looks the way it does, and the reason the work stays in Jaffna rather than moving to a faster line.
Made to be felt
Jaffna is in the hands that build it, and that is where it stays.
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